In America, Memorial Day marks the start of summer. Summertime is a season of vibrant colors, warm sunshine, and endless possibilities. It’s a time when kids are out of school, the beaches are open, families gather for festivities, and travel lovers are seeking where to spend their summer. Summer is also the start of a new beginning, a time of new experiences and adventures. Whether you’re a business owner, a single girl, or someone seeking to travel for the first time, the summer season offers a fresh start to a new adventure. With shorter nights and longer days, summertime gives you plenty of time to enjoy whatever adventure you embark on. For travelers, summer 2024 is shaping up to be a travel extravaganza. With so many places to choose from, Europe offers a variety of destinations to visit this summer. This post provides 13 hot European options to visit this summer. Before we dive into these beautiful places, let’s discuss the summer travel trends.
Summer 2024 Travel Trends
For the summer of 2024, travel experts have noticed unique trends impacting travel. According to the President of American Express, a traveler’s primary goal for traveling is to have transformative experiences. 79% of millennials and Gen Z care more about having the right travel experience regardless of the cost. The four significant trends experts credit for the boom in travel booking are sporting events, checking off their dream plans, wanting to experience solo traveling, and being spontaneous. These trends inevitably result from living through the global pandemic. With young people being the drivers of the travel economy, it is logical that we see their desire to have transformative experiences and prefer solo traveling. This summer, travelers want a change in scenery and a chance at meaningful engagement and self-discovery, according to hoteldrive.com. Skift.com discovered that many travelers plan to travel while working because of the flexibility remote working affords them. It also noticed that travelers are interested in “coolcation,” places that are cool in temperature to beat the summer heat. One travel destination that is trending this summer is Europe. TravelAgeWest states that the number one trend in travel this summer is “natural world safaris.” European destinations are the #1 travel destination for American tourists. As the anticipation for the Summer Olympics arises, Airbnb sees a trend in travelers searching for cities like Paris, Lille, and Munich. With European destinations at the top of travelers’ wish lists, it’s worth noting that these destinations have implemented stringent safety measures such as extra security cameras and police presence in tourist hotspots to ensure visitors’ well-being, providing you with a sense of reassurance and confidence in your travel plans.
Why Europe is the Perfect Travel Destination?
Although the Old Continent is the second smallest continent in the world, it is mighty regarding travel destinations. According to the United Nations World Tourism Organization, UNWTO, Europe is the most visited continent, with 50% of the world’s tourists visiting there. Although the pandemic affected its travel industry, Europe has returned, and this year is no exception. But why do people like to travel to Europe so much? Well, there are many excellent reasons for this. A simple inquiry on Quora will tell you travelers love traveling to Europe because of its historical and cultural richness. European countries have done a great job keeping historical sights that attract travelers worldwide. Its cultural influence is another reason why it is popular among travelers. In other words, Europe is the birthplace of most of the things we have and see today regarding international languages, cuisines, politics, and arts. Walking the streets of any European country is like walking through a real-life museum. Old churches, cobblestone streets, castles, and beautiful landscapes are some of the reasons why Europe is inviting to visitors. Another reason travelers love traveling to Europe is its diversity and multicultural cultures. Although you will find some similarities, European countries are significantly different. With different languages, histories, cuisines, and ways of living, you will have unique experiences in various countries. As someone who lived and studied in Europe, I loved how accessible the continent is to you. With Eurotrail, you can discover the entire continent by train. Now, let’s dive into the 13 Hot European destinations you should visit this summer and get inspired by Europe’s cultural richness and diversity.
Summer 2024’s 13 Hot European Destinations
- France
The numero uno European spot this Summer and at other times is La France. A previous post detailed why travelers love traveling to France. The birthplace of the Enlightenment takes tourists on a whirlwind of adventures, hence why it is the world’s number-one visited country. Visiting France allows you to indulge in French rich history, cuisines, and wine and take Instagram-worthy pictures at any of its world-renowned attractions. Regardless of where you choose to go to France, whether Bordeaux, Nice, Strasbourg, Bretagne, Normandy, or Paris itself, a visit anywhere in France will offer you the experience of a lifetime. The French capital will host the summer Olympics this summer, adding to more reasons why France is a hot European destination this summer.
- Greece
Another hot spot to discover this summer is Greece. There are many reasons why Greece attracts so many travelers. Last year, it received 32.7 million visitors; I was one of them and can confirm that it is a hot summer destination. Aside from its rich history and beautiful beaches, the Greeks are some of the most welcoming hosts, inviting tourists to feel at home in Greece. As the birthplace of democracy, Greece is a staple in European and world history. Tourists can visit historical sites like the Parthenon, the Acropolis in Athens, and the Temple of Apollo. If you love archeology and are interested in seeing the places we read in Greek methodology, visiting Greece will be a dream. The mesmerizing landscapes, from the mountainous interior to the islands, give you a unique experience. Another main attraction of Greece is its food and wine. Greeks love to cook and offer delicious healthy options to their guests. As a picky eater, I would turn away a lot of food when I travel, but in Greece, I ate everything. With its hot temperatures, Greece has a variety of beaches where you can cool down. One thing I did not know before going to Greece last year is that the Greeks are intense coffee lovers. Should you need to cool down, order a “Freddo espresso.”
- Italy
Speaking of coffee, how about having a cappuccino or espresso in any Italian city this summer? Italy is one of Europe’s most traveled countries. Tourism is one of the major drivers for a boosting economy and for good reasons. Italy has many incredible travel destinations, unlike some countries that can boast about one or two cities. From Milan to Florence, Tuscany to Naples, Turin to Venice, and Rome to its capital, there are many cities where you can spend the summer of this year. You can spend a day in Rome and then take a 3-hour train to Milan; an hour’s train away, you will be in Verona and another train away to Florence. You can spend the summer touring different Italian hotspots while enjoying delicious cuisines, seeing beautiful attractions, and experiencing different Italian cultures and traditions. In Italy, you will experience history in every corner of the streets. Regardless of what you are interested in experiencing this summer, Italy has it all!
- Sicily
Another hotspot to discover is Sicily. When I went to Milan, my Italian host told me Sicily is unlike Italy, and if you ever met a Sicilian, they would agree. With its unique history and culture, a trip to Sicily allows you to enter a new world. The island, composed of charming villages and towns, offers a summer of relaxation, indulgence, and peace. If you love seafood, you will love Sicilian dishes using fresh local ingredients with bold flavors, adding another elevation of your love for seafood. Although some people suggest visiting the island during the spring because it hosts many food festivals, summer travel should encourage you to indulge in Sicilian culinary delights. You may take a cooking class where you experiment with cooking alongside a Sicilian cook and learn how to use the island’s produce. When it is too hot to be in the kitchen, the island offers many splendid beaches to cool off and unwind. You may choose to go to a secluded beach or a rocky one. Whatever your choice, the Sicilian clear waters will allow you to enjoy your summer in total relaxation.
- Germany
According to Mastercard, Germany is among the top European destinations for summer travel this year. Known for its beer culture, castles, and hosting the Paralympics this year, it will receive many tourists. Although I personally view Germany as a fall or Christmas destination, soccer fans will rejoice this Summer as Munich will host the opening of the European Football Championship in June. If you need another reason to visit Germany, it is vital to include its rich culture as a reason why it attracts many tourists. During the summer, German cities become playgrounds, spacious enough for you to explore, meet locals, and try its signature beers at different bars. Its diverse regional identities ensure that you have various distinct adventures. The exciting nightlife invites tourists of all ages to feel young and mingle with the locals. While you may want to visit cities like Munich, Berlin, and Frankfurt, Germany owes its charm to its countryside. Enjoy the beautiful landscapes and visit elegant castles while marveling at nature as you cruise around the Rhine.
- Monaco
When you think of Monaco, what comes to mind? Some think of luxury, grandeur, splendor, casino, island, wealth, and the Grand Prix. As someone who has traveled to Monaco, I confirm that Monaco is all of those adjectives and much more. Should you want to feel fancy this summer, consider a trip to the Principality of Monaco. Although it is small in size, it is significant in wonderful, luxurious experiences. Visitors can enjoy world-class cuisine from one of the Michelin-starred restaurants. Monaco is one of the biggest exporters of classy, elegant, and opulent experiences. If you can afford it, experience a stay at its luxury hotels, party at one of the megayachts, or rent to drive one of the supercars that were only meant to be driven in Monaco. Should you be a Gen Z’er like me who loves window shopping megayachts and luxury hotels and watching rich people drive by while working on manifesting this life for yourself, then you can spend a day in Monaco and indulge in its splendor while staying in Nice, in the South of France. Other things to do and see in Monaco are the Prince’s Palace and the Oceanographic Museum, which is dedicated to sea life. Another way to spend time in Monaco is by relaxing in one of its spas and enjoying a walk in its beautiful gardens, like the Princess Grace Botanical Garden.
- Belgium
Although some people only think of Belgium for its political influence, Belgium has many hidden gems that many people do not think about. This summer, you can explore rich Belgian history and culture while enjoying Belgian waffles and indulging in delicious chocolate treats on every street corner. Belgium has many places to explore. You can explore the capital, Brussels, the diamond city of Antwerp, Liege, and the historic towns of Leuven, Ghent, Ostend, Blankenberg, and Bruges. Belgium offers you a summer vacation field of relaxation, vibrant cultural scenery, and delicious cuisine. As the European capital, you can meet people from different backgrounds and build meaningful connections. Whether you like going to the beach or learning to make chocolate at any chocolatier, there are activities to do in Belgium to have a fun and hot summer.
- Spain
If there is one European country synonymous with summer vacation, it would be Spain. A summer vacation in Spain is like no other. It is challenging to pick where to go in Spain because there are many good tourist options. From cosmopolitan cities to vibrant villages, you have excellent choices for a great summer vacation. From Salamanca to Madrid, Barcelona to Seville, Valencia to Málaga, there are many options to spend your summer this year. Relative to its European counterpart, things in Spain cost less money, allowing you to enjoy yourself even on a small budget. You can explore many wonders without spending money, like walking by La Porte de Barcelona. Spain is famous for its beaches, food, and festivals, three critical ingredients for a fun and wonderful summer. For architecture lovers, you will love the many different styles of architecture in Spain and marvel at the work of one of Spain’s renowned architects, Gaudi. In Madrid, you can enjoy the Flamenco festival, one of the biggest festivals in the country. Summertime in Spain also means exploring wine countries. Rioja welcomes you to its luscious vineyards, where you can enjoy the green scenery and taste some of the best wines.
- Ibiza
I found out about Ibiza when I lived in France. Friends told me it was a must-visit European summer holiday destination. Young people love Ibiza because of the endless parties, lively nightlife, and Instagram-worthy beach pictures. However, the Spanish Island offers more than parties and clubs. Ibiza has a lot of history and nature that tourists can explore. There are plenty of natural highlights to enjoy as you breathe the freshest air and indulge in a spiritual journey. Whenever I think about having a vacation, I think of being in a remote place, surrounded by the bluest of waters with a drink in hand and rocky mountains, and a trip to Ibiza resembles what I imagine. For beach lovers, Ibiza offers many relaxing options in its turquoise waters. You can go to the Cala D’hort Marine Nature Reserve to enjoy the sights of sea creatures like dolphins and whales. You can explore another island from Ibiza, like Formentera, where you can relax away from the bustling Ibiza party scenes. Ibiza is also a great family destination with many fun activities for the whole family, like horseback riding, a visit to the Cap Blanc Aquarium, and waterparks. Also, the island offers you a fresh seafood extravaganza for every tastebuds. The best part of this island is its sunsets. Reflect and unwind by the pool, beach, or rock when the sun lays over the water.
- Mallorca
Another Spanish island that stands alone as a must-travel destination is Mallorca. Unlike Ibiza, which is characterized by partying and nightlife, Mallorca is a total relaxation destination. Like Ibiza, Mallorca offers endless options for a beautiful time at the sea. From white sandy beaches to hidden coves and mountain beaches, you have various beach experiences. Tourists traveling with children will like some family-friendly beaches because of their calmer waves and the installation of playgrounds. Visitors can also enjoy hiking during their stays in Mallorca. They can hike along the Serra de Tramuntana mountain and the Cap de Formentor for a tremendous panoramic island view. For culture and history-loving tourists, you will enjoy visiting small villages and churches like Palma Cathedral, which took 372 years to build. Shoppers should be delighted that Palma’s market is famous for offering the best shopping experience.
- Andorra
When I studied abroad in France in 2018, Andorra was one of the countries I wanted to visit. Unfortunately, I never went, and until today, Andorra has been on my travel list. Although people know the Principality for its winter ski resorts, summertime is more exciting in this European country. During the summer, tourists can access parts of the country they did not have during the winter. Outdoor activities like cycling and mountain excursions are a must discovery. You can camp out with friends or family and enjoy the Pyrenean experience. You can go on a canoeing adventure, cruising along nature and admiring its beauty. Additionally, Andorra offers endless concerts, art, and sporting events to enjoy all summer, filling your summer in Andorra with joy and excitement.
- Switzerland
Switzerland is another destination I dubbed “the winter destination” because when I think of Switzerland regarding adventure and tourism, I think of the Swiss Alps. However, researching the country has demonstrated that you can enjoy it any time of the year, especially in the summer. Switzerland’s beautiful landscapes with green pastures, vineyards, glaciers, and turquoise water make a perfect playground for a spectacular summer vacation. You can take a train ride through the mountains and glaciers by booking one of the exclusive Glaciers Express packages. For people who love to hike, Switzerland has many options to host your hiking adventures. Switzerland is also an adventure tourist destination. For those who love having unique, lifetime experiences, Switzerland offers fun activities, including paragliding, parasailing, skydiving, and skiing. You can also go mountain biking. Like its European counterparts, Switzerland is famous for its nightlife. You can enjoy its lively clubs, bars, and pubs and sing the nights away this summer.
- Portugal
Lastly, Portugal is a fantastic choice for enjoying your summer vacation this year. One of the reasons Portugal is a popular travel destination is its weather. The country of Christiano Ronaldo has a mild climate year-round, with 300 days of sun. The summers are not too hot, and the winter is not too cold, making it a perfect destination to visit anytime. However, if you are like me, who cannot stand the heat waves of New England, where the temperature can reach 100 degrees, escaping to Portugal is ideal this summer. Another reason a summer trip to Portugal can be beneficial is that it allows you to enjoy beautiful and relaxing landscapes. In the North, you can enjoy wine countries. On the coastlines, you can access stunning beaches and enjoy olive orchards outside cities. Travelers who love the outdoors can enjoy hiking up one of Portugal’s famous mountains like the Monchique Mountain or the Serra da Estrela.
Like its European counterparts, Portugal offers a historical and cultural heritage that mixes its traditions and modernity. Tourists traveling to different parts of the country will undoubtedly have unique experiences. In Sintra, tourists can enjoy royal treatments at castles, mansions, enchanting gardens, and monasteries. The capital city of Lisbon has impressive viewpoints, and travelers can enjoy its yellow tram and long walks. In Coimbra, the home of Portugal’s educational development, you will find one of the world’s oldest universities, established in 1290. The first king of Portugal, Afonso Henriques, is buried in this city, and tourists can visit his tomb. Evora introduced tourists to medieval Portugal, where you will learn Portuguese medieval history.
To conclude, summer 2024 presents the perfect opportunity to get out of your comfort zone and explore the world. With Europe topping the chart as the Continent that welcomes the most tourists, you have many options. The possibilities are endless, from France to Portugal, Ibiza to Italy, and Belgium to Switzerland. The beauty of being a small continent means that even if you travel to one country, you can catch a train to another in hours. You can discover even countries we have not listed. Another advantage of visiting Europe is its location, which makes it accessible to travel from any other continent. Ensure you don’t miss out on the Old Continent in your summer travel plans!
Until next time, ciao, au revoir, à dios, tchau!
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